Fedrigoni is internationally known for their high quality paper stock, which is supplied to businesses and art studios all over the world. More and more customers of Fedrigoni are interested in single sheets of paper, for a variation of uses. The London Graphic Centre, which supplies products from the highest quality to artists and designers, will be the first retail store selling single sheets of Fedrigoni paper.
Using the method of typology, which is a type of classification based on categories, every single sheet of paper will be appreciated on its own. As Fedrigoni is selling single sheets of paper, it's often hard for the user to really focus on one specific type of paper, since he's probably overwhelmed with the range.
The range of selected paper is divided into six sections. Each section contains ten different kind of paper and they are rising in their gsm from top to bottom.
The proposal was chosen to be entered into the YCN competition.